In Internet Marketing, Search Advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published.
Search advertising is a technique used to connect searchers with your products and services through online advertisements.
Search advertising requires advertising through search engines, each with their own specific advertising management platforms.
Search engine advertising works in a pay-per-click format, in which advertisers pay for each users who clicks on their advertisement. Pay-per-click online advertising requires you to bid on specific keywords that relate to your industry. When searchers type in your keywords as a search query, your custom built ads will appear.
Good PPC search engine advertising is all about bidding on the right keywords. In order to advertise on search engines successfully, you’ll need to know which keywords will bring you the best results. Unfortunately, the software used to analyze your site’s traffic and conversions tends to be completely disconnected from the software you might use to create your PPC campaigns for search marketing advertising.