A Domain Name is like an identification name which is there to indicate the ownership to that name on the web. It is a unique address through which your customers and friends find all the information about your services or about you. Once a Domain Registration is done under your name it cannot be used by any other user. This becomes your permanent address and users can have access to all the information no matter where you are located. Domain Names are also known as hostnames and each domain has a suffix attached to it. The most common are .com, .net, .co, co.in, .org and others.
You need a domain name as this is your unique identity on the internet. Organizations need to do a Domain Search as per their business identity. In order to have a domain identity you need to Check Domain Availability and buy the one which suits your business needs the best. With a domain name you can also have your personalized email account, which can give you a more professional outlook.
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If you haven’t done so yet, be sure to register the Australian domain name equivalent of your business name as soon as possible – even if you intend to choose a different domain name to acquire for your actual web site.
A competitor or disgruntled customer may also choose set up a website under your business name that may reflect poorly on your business or organisation.
this form of anti-competitive behaviour is not permitted by the Australian registry, you’ll find it can be a lengthy and sometimes expensive process to regain control of an address through legal channels and depending on the circumstances, may not always be successful.
Australian businesses primarily doing business in Australia should always at the very least register the .com.au and .com version of their names and should also consider registering domain names associated with their products and events for the same reasons as mentioned above.
Australian associations, non-profit organisations and other groups may find another domain extension best to acquire; .e.g .org.au. We’ll discuss Internet domain name extensions later in this article.