Pay per Click
Pay per click (PPC) broadly suggests that the company has to pay for every click it receives on its site. For the same, an Ad Campaign is first created and run on a specific budget. Every Click on the site draws a specific amount from the budget. In short, it means for every query made by the customer a click might be induced, which in turn deducts your money but gives you a probability of converting it to a LEAD.
Pay per Click is a renowned methodology used by many companies to attract prospective customers and convert them as leads.