Email Marketing



Email marketing is a permission-based marketing channel that can help nurture large numbers of leads into customers over time. It’s one of the most personal and powerful marketing channels so it must be handled with care.

A permission-based marketing channel that can help nurture large numbers of leads into customers over time. Email marketing is one of the most personal and powerful campaign tactics so it must be handled with care.

Email marketing evolved. That’s what this guide is all about. It’s how smart marketers are combining email campaigns with targeted landing pages to increase their conversions.

As we’ll learn, the real crux of effective email marketing is based on the principle of sharing, not selling. You do this by leveraging your expertise through content marketing.





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